I'm a designer/engineer. I'm also a cofounder at Posterous.
Striking example of a remarkable redesign for the most iconic brand in history. Get rid of the bubbles, the drop shadow, the embellishments. Unclutter. Simplify. Reduce.
Do less, be less, and end up with more.
type-micah on flickr is helvetica-tizing tons of logos. i believe this means taking an existing logo and re-imagining it with helvetica.
actually posterous already uses helvetica (helvetica neue light) but this is pretty interesting! i'm digging the concept.
No more Hallmark for me... I now know where to get cool cards and invitations printed.
Posterous super-blogger Patrick Au-Yeung's wife just started the company Paperculture (I love the name, love the brand), and as you can see they're creating some impressive, ground-breaking modern designs that are customizable. They describe themselves as being inspired by brands like Kate Spade, Design Within Reach, Mini, Marc Jacobs and Apple. That's a damn fine list.Steph and I are on a random tour of Stevens Creek Blvd in Santa Clara, CA. One of the places we decided to stop at was Cost Plus World Market. I never really realized it but the store aint half bad. There is a decent selection of reasonably priced houseware and relatively exotic imported food. It is like a Trader Joe's mixed with Crate and Barrel. I can't help but wonder if it would be much better served by a name that isn't quite so literal. By being called Cost Plus, they are needlessly diluting their brand equity. I would feel happier and more proud shopping at a distinctive name brand that has no low cost connotations, especially if rationally I know I am getting a great deal. That is how brands become sticky and addictive.
