Coca-Cola: If it doesn't add anything, take it away.

Striking example of a remarkable redesign for the most iconic brand in history. Get rid of the bubbles, the drop shadow, the embellishments. Unclutter. Simplify. Reduce.

Do less, be less, and end up with more.

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Posted 3 months ago

26 comments

Aug 23, 2009

natobasso said...

But - there's no bubbles. :) Well done.

Aug 23, 2009

PegasusNZ said...

How can it be classic in a can anyway

Aug 23, 2009

Vik Duggal said...

this is a huge trend in design right now: simplicity.

Aug 23, 2009

Bradley Farless said...

The "after" is a huge improvement. It's easier on the eyes and because of that I look at it longer.

Aug 23, 2009

Nicola Losito said...

Also even if they didn't really need it, they went straight on simplifying ...

Aug 23, 2009

Bradley Farless said...

I think you're missing the point Nicola.

Aug 23, 2009

Nathaniel Hirschler said...

What's funny is there is actual real bubbles on the simple design... so you get bubbles either way.

Aug 23, 2009

Nicola Losito said...

@Bradley ... I meant (just woke up when I first commented) that even they didn't really need the reshape (since Coca Cola is one of the top know brands in the world) they took the simplifying road leading a "movement" of design trend ...

It's more comprehensible now what I really meant at 6.40am ? :-D

Aug 24, 2009

Bradley Farless said...

Ya, that makes a lot more sense Nicola. ^_^

Aug 24, 2009

Dean Jones said...

'After' shot is much better. Looks more upmarket strangely and makes the original look quite tacky in comparison.

Aug 24, 2009

Matt Kinnick said...

I can't agree more. They don't need the flash. Simple. Striking. Recognizable. They have done the long hard work over the last several decades to earn that.

Aug 24, 2009

Frédéric Delorme said...

just a "make cost" reduced :) only two colors on aluminium: red and white. on one can no effect, on millions of cans .... have a big effect ;)

Aug 24, 2009

Olivier said...

You must pay attention as well to the print technology improvements allowing sharpen detailed design and mat varnish coating.
Therefore emphasizing better readability on the mat aluminium can material.
The engineered hidden details which works for simplicity.

Aug 24, 2009

Ted said...

Couldn't agree more. Especially with the brands that have been around forever!

Aug 24, 2009

Foomandoonian said...

Is the word 'classic' really necessary? Also, when will we be able to use image headers. Sometimes more is more!

Aug 24, 2009

Trudy said...

I agree that sometimes more is more. I like the design on the left more. Still, of course, the same Coke in both cans so either way I am happy...as long as it is not Pepsi. Hehe.

Aug 24, 2009