Netflix does it right: 128 page internal slide deck on company culture is a revelation
Zappos has done an incredible job of building a culture that transcends the classic soul-crushing corporation. Add Netflix to that list.
The classic and key takeaway is around how companies start with small teams of incredible high performers and evolve into large organizations filled with process that stifle those same difference-makers. This deck is an instruction manual on how to avoid it.
There are quite a few companies that desperately need to infuse the contents of this deck into the way they operate.
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http://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835
Xerox had all the technology to produce a computer equivalent to the Mac. They had great prototypes, but thought that copying paper was always going to be more relevant and people would always need $20,000 copiers (even though the wysiwyg desktop project was called "paperless office.") (!)
Netflix saw the download video market, jumped all over it, and figured out how to make it work, even though it was outside of the currently successful mail-a-disc business model. They didn't just assign a couple of noisy employees to an underfunded doomed "experimental" project, the whole company embraced the idea (I have no personal knowledge of the internal politics in this case, I'm just judging by the visible outcome.)
So you don't have to peek inside the company to see if they really mean it. Just look at their results.
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