Steve Jobs: Down times? Out-innovate
During economic down times, we kind of ignore the rest of the world, and out-innovate the rest of the industry. While they're cutting costs and bracing for impact, we're increasing our lead. Our philosophy has always been to pay attention to the top line, and the bottom line will follow. This has seemed to work out pretty well for us.
-- Steve Jobs
Hat-tip DCurtis
3 comments
Oct 09, 2008
etherbrian said...
I'm hoping that the message to be read between Steve's lines is "$700 MacBooks comin' atcha, people!".
Oct 10, 2008
Vincent Chu said...
Unfortunately, most people don't have the inclination, ability, or discipline to do this.
Oct 14, 2008
J.F. Ayel said...
yes that's the way... not so hard it seems, just want it...
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