"There's not a detail there that doesn't need to be there." -- Ive on the new iMac.

Needless to say, design minimalism in action.

I would love to be a fly on the wall at Apple sometime. I'd love to hear what they *really* say behind closed doors. "OK guys, lets really get rid of all the ding dongs..."

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Posted 1 month ago

7 comments

Oct 20, 2009
Sachin Agarwal said...
I love how they even make the iSight camera blend in with the black border around the screen. Even the camera shouldn't be a visual distraction
Oct 20, 2009
SM Sanchez said...
Indeed, the iMac is the best egonomically designed computer. Everything just fits in well.
Oct 21, 2009
Pedro Assuncao said...
It's not wonder that a lot of other brands are trying to copy this design :)
Oct 21, 2009
I love it. "get rid of the ding dongs"... if only in life we could simplify people in the same manner. :) A beautiful design.
Oct 21, 2009
Trudy said...
Beautiful. I love my current 20" iMac that I got last year but the change in display in this new one is lovely. The new mouse is dreamy as well. I love the minimalism.
Oct 26, 2009
frenchobserver said...
tututu 'Post comment to Facebook', is posterous connected to FB or something?
Nov 02, 2009
Stephen Cooper said...
Love that quote about details...

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